SidewaysSurvey Masterclass

Are you hosting a big webinar soon? That’s exciting! So, are you going to ask your guests the psychological trigger questions that guarantee they will attend? Do you even know what those critical questions are?

Do you know how to “close the loop” to ensure your audience stays in their seats until you can unveil your offer? Have you constructed a “survey conversation” for the non-buyers to keep them opening your emails even months after your webinar has ended?

Probably not. Most webinars ignore these critical steps needed to attract, engage and retain a massive audience. Instead, they rely on the worn out, predictable tactics that no longer work for your savvy audience.

Failing to use the psychology that works and relying on ineffective webinar tactics hurts everyone:

So many webinars like yours still cling to the “autopsy approach”: wait until after the cart is closed to figure out what went wrong. Other webinars rely on once popular (now useless) tactics like polling the audience or asking them to type “yes” repeatedly in the comment box, as if this creates true engagement (hint: it doesn’t. In fact, it does the opposite).

Failing to gather feedback before, during and after a webinar is what rookies do:

Why would you speak to an audience without first learning their individual needs and expectations?
Why would you not systematically gather ongoing feedback from your attendees while the event is still in session and while it still matters?
Why would you not share these unique findings with your audience to keep them entranced and looking forward to your emails for months afterwards?

There’s an easy and effective way to deliver a world class experience that will pack the room, totally engage attendees and deliver huge sales.

SidewaysSurvey ™ is the PROVEN system (18 years of applied research and data says so!) to boost attendance at your next webinar by 40%, drive up your sales, and keep your non-buyers following and focusing on you until your next offer. This survey conversation provides accurate answers about your attendees’ needs, expectations, and concerns to ensure a personalized experience to every individual in the room. And that same conversation continues long after the webinar is over to keep everyone in your orbit.

You are an entrepreneur or small business owner without a huge marketing staff
You don’t have a massive list and need to make every interaction with every prospect count
You are tired of people ignoring your emails and unsubscribing during your open cart period
You know how to do webinars but are not getting enough sales to be profitable
You are a seasoned webinar host who needs more than just another tactic to nudge up your results
You host paid membership sites or manage Facebook groups and need higher retention and interaction
You want to generate massive untapped income from your “evergreen” webinar
You need to create more time to focus on what’s most important to you
You wonder why all the tactics you’ve used haven’t turned your webinars into a gusher of income

I’ve followed the “formula” for generating huge webinar sales but I must have the wrong formula!
I must be the exception: everyone ELSE seems to be making money from their webinars.
I bought the training courses and the webinar tools but all I got out of it was credit card debt.
I want to do another webinar but can’t commit to yet another massive time and cost suck just to get a couple sales!
These sales tactics feel so pushy and fake, but the gurus say I have to use these tactics for my webinar to work. Really?

But let’s look deeper at what using ineffective tactics and FAILING to use the psychology that works is REALLY costing you. These tactics are wiping out your most valuable possessions: your TIME, your MONEY and your CLIENTS.

It takes a LONG TIME to put a webinar together – writing copy, creating the training, technology problems, email content, testing, recording videos, more technology problems – all of this time is wasted when you use predictable sales tactics. Why lose sleep, wear yourself out and postpone important family plans when these moldy old tactics aren’t going to work on your savvy audience anyway?

It takes a LOT of MONEY to do webinars – monthly fees, online tools and platforms, consultants, Facebook ads, your VAs, more monthly fees - how much money do you need to earn just to cover these expenses? How much MORE do you need to earn to actually make a profit you can stick in the bank? Is your family asking you the same question – WHEN are these webinars going to make money?

These tactics LOSE a LOT of CUSTOMERS. Huh? How’s that? Well, what do you do with the 95% of people who DON’T buy from your webinar? (Oops, the gurus left that part out of their training!) Will you just drop them back into your blog feed and hope they stick around? Keep hammering them to buy something else until they unsubscribe? Invite them to another webinar that they won't attend? Attention spans are short. Without an interesting conversation, your audience is gone for good.

Spend weeks agonizing and preparing in hopes that 25% of those who said they would show up actually do.
Hope that everyone stays watching long enough to see your offer and then use every hard-sell tactic you know to get them to buy.
Spend the next week pleading with attendees and no-shows to buy your stuff before the cart closes.
Through sheer long hard work get enough sales to break even or (halleujah!) enough sales to live off that month.
High five. Now… get back to work – you have to do it all over again this month.

Is it any wonder you are anxious thinking about doing your NEXT webinar? And when will you find time to actually interact and assist those who signed up for your offer? Now you are juggling even more bowling pins…

So, which life do you want? Do you want Parrot Heads who are focused on you and buy everything you create without you selling? Or do you want to coerce and pressure your audience to buy with the scarcity, urgency, social proof, reciprocity tactics the gurus teach?

Do you want to continue on the hamster wheel while your numbers continue to dwindle using the outdated tactics the gurus still promote? Or do you want to apply the scientifically-tested psychological principles that create raving fans who will rapidly build your audience for you?

It's cause-and-effect. Psychology works everytime. When you use the psychological principles, your audience feels that you took time to hear their voice and address their needs, and they will give you their deepest respect and trust. You will immediately stand out. You won’t be “that guy” – the one using the transparently fake hard-sell tactics. Instead, your webinar participants will become your legion of Parrot Heads. You can’t buy that kind of following for any amount of money. But you will earn it and deserve it.

What if you attracted an audience that never left and kept buying from you?

Yes, all the credentials and awards are nice, but WHY have so many people paid for my advice for so many years? More importantly, why should YOU listen to me? Perhaps for the same reason that other entrepreneurs do - to get real-life advice from someone who has been delivering webinars since 2001 (yes, there were webinars back then!).

Others have listened intently to my message because they know I’ve taught online since 1996 (yes, there were online courses back then too - only it was called “e-learning”!).

Many others appreciate that I’ve been an entrepreneur since I took the big leap in 1999 and have gone through more than my share of incredible highs and devastating lows building and selling my businesses.

All are confident my teaching that is firmly rooted in the 6,000,000 data points I’ve gathered from the 7,000 surveys I've created. And that this research was awarded $4,500,000 by the National Science Foundation, the U.S. Department of Education, the Sloan Foundation, the U.S. Department of Energy, and the Hewlett Foundation.

Whatever the reason, these same scientific, research-tested techniques that I’ve taught to dozens of the world's largest companies (FedEx, Verizon, General Motors) and hundreds of universities and learning organizations are the same techniques I want to teach you.

Don’t get me wrong. You no doubt have more skills than me in nearly every area of life. I probably can’t teach you anything new on how to be a better parent (even though we have 3 kids, *sigh*). I can’t teach you anything new on how to improve your love life. I can’t teach you how to improve your tennis game or golf swing. In fact the list of things I can’t teach you is nearly endless. However...

No worries about finding your "avatar".

No worries about building your list.

No worries about how much money your next webinar or launch or course will generate. That’s my life. And I want that to be your life too.

When you use the psychological principles I teach, it will prove to your audience that their voice was heard, that what they said made a difference, and that their needs were met. They will respect and trust you for that and no sales occur without trust. Your webinar attendees will become your Parrot Heads that will buy from you again and again.

Yes, of course you CAN go spend more money on Facebook ads and cultivate JV partnerships and spend as much money and time as you have. What I’m saying is you DON’T HAVE TO in order to create wealth. When you use these Principles, you'll have clients who never leave, who buy what you sell next, and who promote your offers to their friends. All you have to do is continue the conversation with them, learning from their feedback, and delivering what they need every time. Just like Jimmy Buffett. Strummin’ his six-string on his front porch swing…

You CAN attract an audience that will never leave. And you can start today.

SidewaysSurvey ™ is the scientific, time-tested system that you MUST apply to your webinars if you want huge attendance, engagement and sales. And this MasterClass is all about getting it DONE, with the applied techniques delivered first, so you can get immediate results.

The MasterClass is also comprehensive, explaining WHY it works based on my research and application from the past 21 years. Simply learn the system in 90 minutes and start applying it. Then skip around to those topics that you find most interesting to learn the inner workings.

To collect feedback from your audience, you need an online survey tool like SurveyMonkey, Google Forms or Typeform. The HUGE problem is that most every tool you choose has built-in traps that will drive down your response rate and give you inaccurate results.

Huh? Why would they do that? Truth: these free or cheap survey tools are built by companies who have cool technology but they don’t know the psychology behind why people fill out surveys. They don’t understand how psychological measurement works. They simply don’t have the training or expertise to even recognize they have these problems (I know. My team built one of the first online survey tools in 1998 and I know most of the players.)

This bonus has never been given away and probably never will be again. It's just far too valuable to be revealed anywhere else but in my MasterClass.

For 20 years I've refined this checklist to accurately predict how many people would fill out a survey and to determine whether or not the results are meaningful. And to pinpoint the failures in order quickly fix. My clients called it "magic" but I'd say, "no, it's Psychology!"

Ever wonder why only 5% or 10% of people fill out your survey? That means you are acting on results that aren't even valid! You are no doubt missing key ingredients that you will never see on your own without this checklist.

Once you have access to this checklist you can immediately compare it to any survey, evaluation, poll or quiz that you will use to learn from your audience.

The 25-item checklist has only been used by my paid clients - approximately 400 colleges & universities, 200 corporations and learning organizations and select inner-circle colleagues. It is now available to you, but only as a student in the MasterClass.

"There’s no question that webinars are one of the best ways to grow your business and almost everyone in the industry uses them. I’ve managed hundreds of successful webinars, yet even successful webinars have pain points and ways to improve webinars, which is exactly how SidewaysSurvey can help!

SidewaysSurvey uses scientific psychology to create a conversation with your customers, build that relationship and deliver the value they deserve, resulting in honest ROI and happy customers!

I am implementing SidewaysSurvey into all future webinars and recommend it to anyone using webinars to grow their business!"

Sorry to pour a cold bucket of truth on you, but if at least 60% of your people aren't responding to every question you ask, then your surveys and quizzes aren’t that good. In fact, it’s downright dangerous to act on the responses of 10% or 15% of your audience since that doesn't REPRESENT your audience's opinions!
When you ask the RIGHT questions in the RIGHT way at the RIGHT time, you’ll get massive response rates that assure accurate and meaningful results. Plus you create the “survey conversation” that will keep people in your orbit forever.

Hmm… why not compare your surveys against my 25-point checklist and find out if you are getting accurate, meaningful results? Here comes the cold bucket of truth again: you aren’t.
I’ve reviewed and critiqued more than 7,000 surveys since 1991 and MOST surveys I review get a failing grade. It’s like getting your car serviced. Only more important because you are flushing your time and money down the toilet by asking the wrong questions in the wrong way and then acting on this (mis)information. What could be worse than that? See the BONUS to learn more!

SidewaysSurvey is Psychology done right. And good psychology is what attracts, engages and retains your members. So if you want to lower your attrition rates and increase recurring revenue, you need to apply the Principles of SidewaysSurvey. There are lessons in the MasterClass that specifically address membership sites, launches, online summits, and Facebook groups. Just ask experts like Gabe Hoffman, Sean Platt, Dr. Jennifer Brenton and the many others who have delighted and energized their memberships using SidewaysSurvey.

The fastest way to earn money is to sell to the customers YOU ALREADY HAVE. The ones who are already on your list. They’ve already bought something from you and they are waiting for you to come up with your next idea, next product, next service to sell them. You don’t need to waste time learning yet another new marketing strategy that will bring in NEW customers. The money is in the pockets of your CURRENT customers.

In the “old days” (before online marketing), I ran a start-up company that generated $300,000 annual profit. Not income. Profit. Our “list” was 40 people. Not 4,000. Not 40,000. Just 40 people.

But those 40 people repeatedly bought everything we created. To the tune of $1.2 million annually. These were our 40 Parrot Heads. We weren’t tempted to buy Facebook Ads (since they weren’t invented yet!) to get new customers because our Parrot Heads spread the word for us for free.

What I’m saying is that if you apply the right psychological principles to what you are already doing (your webinar) you can create lifetime clients. Sure, 40 clients sounds like small potatoes, but does $1.2 million sound small? I’m sure you could do better and get 80 or 200 or 1000 devoted fans, each buying everything you can create. How does that sound?

Using these Principles means not worrying about where your next client will come from. It means stress-free days and sleeping well. It means having time for the important things in life. And everyone wins because you’re giving your customers, students and clients exactly what they want.

Are you ready for your Parrot Heads and more freedom by applying this system?

At any time, if you decide I haven’t delivered the highest value course that you expected for your investment, just email me and you’ll get a complete refund.

There are absolutely no strings attached. No forms to fill out, nothing to prove, no questions. (For the record, of the 1,434 students who took my online courses last year, just one asked for a refund)

And you won’t have to wait, either. Refunds are issued the NEXT DAY via PayPal or Stripe.

In fact…I’m so confident that this course will deliver results that I offer this true but deliriously implausible promise: Anyone who requests a refund will receive a next-day, no-hassle refund - offer good until the year 2046!

The data shows that SidewaysSurvey increases webinar attendance by 38% on average. In other words, you are LOSING 38% of your potential customers by NOT using SidewaysSurvey. What does losing 38% of sales mean to your bottom line this year – a loss of $20,000? $60,000? More?

Let’s get those 38% back and keep them buying from you repeatedly.

And no, it won’t cost you $60,000. Or even $20,000.

The investment is just $597.

Not $597 per month.

Just one-time $597.

And my guarantee assures that if you don’t get results then you have 28 years to ask for your money back! But as my thousands of students know, you’ll not only more than earn back that investment as soon as you run your next webinar, you’ll continue to earn massive dividends every time you apply SidewaysSurvey to any online or live event.

Read the testimonials on this page about how some of the most successful experts on Earth have applied SidewaysSurvey to their webinars, online courses, live training, membership sites, masterminds, conferences and online summits.

The gurus of tomorrow won’t use the in-your-face ineffective tactics still lingering today. In fact, they are already considering better tactics drawn from the same “good psychology” I teach in the MasterClass. So... you can either wait 3 years and THEN pay the gurus to finally share how they built a huge audience and huge sales from SidewaysSurvey. Or you can get these incredible results for yourself. TODAY.

The world is waiting for the solutions you have created. Get our attention so we can learn from you. Use the psychology that works and will always work. Can't wait to share your amazing story in my MasterClass.

To Your Success!

Your Webinars don't make you wealthy because you're using the wrong tactics

This alleged "expert advice" only drives people away from your webinar

The PROVEN System to double your Webinar audience everytime

This sales-boosting system is right for you if:

Do you mind if I point out the Elephant in the room?

The Awful Truth: You are losing far more than you think

These commonly taught tactics SABOTAGE all your efforts

Yeah, but I’m going to build an “Evergreen” Webinar – THAT will solve all these problems

Never “sell” again. Use the Psychology that does the work

Meet the 6 Million Data Man

Hi, I'm Dr. Champagne...

OK, but why should YOU listen to Doc Champagne?

Let me show you how to get the results you want

What if you could "Keep Your Clients Forever"

The MASTERCLASS

Session ONE: SidewaysSurvey Quick Start. Double your audience in just 90 minutes.

Session TWO: Be the "Early Prospector"

Session THREE: How to gather accurate and actionable feedback every time.

Here are the modules found in The MasterClass:

Principle 1. Purpose

Principle 2. Precise Content

Principle 3. Timing & Frequency

Principle 4. Participation & Ownership

Principle 5. Proving their voice was heard

Principle 6. Internal Incentives

Principle 7. Training Respondents

Principle 8. Actionable Reporting

Principle 9. Delivery Mode

Order NOW and get these FREE Bonus Gifts

BONUS #1: The Hidden Traps in your Survey Tools

Bonus #2: The Never-Before-Shared "Magic" Checklist

Why do the world's experts use SidewaysSurvey?

28 Years of Development, Testing & Optimizing

The 10 questions others have asked about SidewaysSurvey:

I don’t have time to learn yet another platform/tool. I don’t want to pay for another monthly subscription.

But I deliver INFORMATIONAL webinars, not SALES webinars.

I've already taken courses on how to deliver webinars. What does this add?

I’m already a pro at webinars and I don’t think this will help someone with my experience.

I already ask questions of my members, students & customers. What else am I missing?

I know how to create a survey, why can’t I just use the surveys I made?

I do Evergreen webinars, does it work the same?

Does this work for in-person training and events too?

What about engaging and retaining and audience in my membership site, launch, online summit or Facebook group?

I don’t have time for this training. Can’t I just pay someone to do this for me?

Discover more time & money

Doc Champagne’s unrivaled "Next-Day, No-Hassle 28-Year Money Back Guarantee”

OK Doc, how much is this going to cost?

READY to take that first step to earn Huge Sales?

You risk nothing if your buy.

But you risk EVERYTHING – your money, your time, your clients – by staying on the hamster wheel and hard-selling your audience.

Join Us!

YES – I want to increase my webinar sales and keep my best customers forever!

Here’s what I’ll get access to:

Forever. (Or at least as long as the Internet exists)

Is this the right choice for me?

Enroll Here!

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