Are you hosting a big webinar soon? That’s exciting! So, are you going to ask your guests the psychological trigger questions that guarantee they will attend? Do you even know what those critical questions are?  

Do you know how to “close the loop” to ensure your audience stays in their seats until you can unveil your offer? Have you constructed a “survey conversation” for the non-buyers to keep them opening your emails even months after your webinar has ended?

Probably not. Most webinars ignore these critical steps needed to attract, engage and retain a massive audience. Instead, they rely on the worn out, predictable tactics that no longer work for your savvy audience. 

Failing to use the psychology that works and relying on ineffective webinar tactics hurts everyone: 

• YOU don’t discover deep insights about your audience prior to the webinar and so fail to connect with them 
• Your ATTENDEES realize their specific needs aren’t met and they tune out and don’t consider your offer 
• Your WEBINAR barely gets 25% of RSVPs to even show up, falls shorts of your sales goals, and your next week is spent pleading with attendees and no-shows to buy your stuff 
• Your NON-Buyers unsubscribe altogether and wander off to find someone else who can address their needs

So many webinars like yours still cling to the “autopsy approach”: wait until after the cart is closed to figure out what went wrong. Other webinars rely on once popular (now useless) tactics like polling the audience or asking them to type “yes” repeatedly in the comment box, as if this creates true engagement (hint: it doesn’t. In fact, it does the opposite).

Failing to gather feedback before, during and after a webinar is what rookies do:

• Why would you speak to an audience without first learning their individual needs and expectations? 
• Why would you not systematically gather ongoing feedback from your attendees while the event is still in session and while it still matters?
• Why would you not share these unique findings with your audience to keep them entranced and looking forward to your emails for months afterwards?

There’s an easy and effective way to deliver a world class experience that will pack the room, totally engage attendees and deliver huge sales.

SidewaysSurvey ™ is the PROVEN system (18 years of applied research and data says so!) to boost attendance at your next webinar by 40%, drive up your sales, and keep your non-buyers following and focusing on you until your next offer. This survey conversation provides accurate answers about your attendees’ needs, expectations, and concerns to ensure a personalized experience to every individual in the room. And that same conversation continues long after the webinar is over to keep everyone in your orbit.

• You are an entrepreneur or small business owner without a huge marketing staff 
• You don’t have a massive list and need to make every interaction with every prospect count 
• You are tired of people ignoring your emails and unsubscribing during your open cart period 
• You know how to do webinars but are not getting enough sales to be profitable 
• You are a seasoned webinar host who needs more than just another tactic to nudge up your results 
• You host paid membership sites or manage Facebook groups and need higher retention and interaction
• You want to generate massive untapped income from your “evergreen” webinar
• You need to create more time to focus on what’s most important to you
• You wonder why all the tactics you’ve used haven’t turned your webinars into a gusher of income  

The gurus are failing us. They won't stop teaching the dogma that simply no longer works in today's world. They leave their tired old training courses online so the rest of us can learn what USED to work 3 or 4 years ago. (Sorry, you are not their highest-paid client nor in their inner-circle so you probably haven’t heard this)  

Wanna know what else the gurus aren’t sharing? Their webinar attendance and conversions are plummeting. 

Yep, using the VERY SAME tactics you are using now, the gurus are struggling to keep up their numbers. If THEY are losing their audience with their massive lists and huge stable of high-flying JV Partners, how do YOU stand a chance to increase sales with those tactics?

Ah... so THAT explains why you aren’t getting the numbers you expected! I assure you, you’re not alone when you think: 

• I’ve followed the “formula” for generating huge webinar sales but I must have the wrong formula! 
• I must be the exception: everyone ELSE seems to be making money from their webinars.
• I bought the training courses and the webinar tools but all I got out of it was credit card debt. 
• I want to do another webinar but can’t commit to yet another massive time and cost suck just to get a couple sales!
• These sales tactics feel so pushy and fake, but the gurus say I have to use these tactics for my webinar to work. Really? 

But let’s look deeper at what using ineffective tactics and FAILING to use the psychology that works is REALLY costing you. These tactics are wiping out your most valuable possessions: your TIME, your MONEY and your CLIENTS.  

It takes a LONG TIME to put a webinar together – writing copy, creating the training, technology problems, email content, testing, recording videos, more technology problems – all of this time is wasted when you use predictable sales tactics. Why lose sleep, wear yourself out and postpone important family plans when these moldy old tactics aren’t going to work on your savvy audience anyway? 

It takes a LOT of MONEY to do webinars – monthly fees, online tools and platforms, consultants, Facebook ads, your VAs, more monthly fees - how much money do you need to earn just to cover these expenses? How much MORE do you need to earn to actually make a profit you can stick in the bank? Is your family asking you the same question – WHEN are these webinars going to make money?  

These tactics LOSE a LOT of CUSTOMERS. Huh? How’s that? Well, what do you do with the 95% of people who DON’T buy from your webinar? (Oops, the gurus left that part out of their training!) Will you just drop them back into your blog feed and hope they stick around? Keep hammering them to buy something else until they unsubscribe? Invite them to another webinar that they won't attend? Attention spans are short. Without an interesting conversation, your audience is gone for good.

So here’s the typical webinar cycle: 

• Spend weeks agonizing and preparing in hopes that 25% of those who said they would show up actually do.
• Hope that everyone stays watching long enough to see your offer and then use every hard-sell tactic you know to get them to buy.
• Spend the next week pleading with attendees and no-shows to buy your stuff before the cart closes.
  
• Through sheer long hard work get enough sales to break even or (halleujah!) enough sales to live off that month.
• High five. Now… get back to work – you have to do it all over again this month. 

Is it any wonder you are anxious thinking about doing your NEXT webinar? And when will you find time to actually interact and assist those who signed up for your offer? Now you are juggling even more bowling pins… 

Evergreen webinars are great, but using the same ineffective tactics will sabotage your evergreen too! You STILL need to use the psychology that works. If not, many of these people simply won’t give you a second chance to sell them and will unsubscribe from your list entirely. And may even tell others about their disappointment. Who wants that kind of bad publicity?! This scenario is totally avoidable, yet few take the necessary steps to avoid it. Here's how...

Have you heard the phrase “Parrot Heads” (Jimmy Buffett fans) and “Deadheads” (Grateful Dead fans)? These devoted fans would not only travel for hours to attend every concert possible, but would also buy every album and concert recording produced, and convert their friends to be fans. Jimmy Buffett doesn’t have to “sell” anything. He just creates a new product – an album, a beverage, a BBQ sauce – and the Parrot Heads rush to buy it and promote it. 

So, which life do you want? Do you want Parrot Heads who are focused on you and buy everything you create without you selling? Or do you want to coerce and pressure your audience to buy with the scarcity, urgency, social proof, reciprocity tactics the gurus teach?

Do you want to continue on the hamster wheel while your numbers continue to dwindle using the outdated tactics the gurus still promote? Or do you want to apply the scientifically-tested psychological principles that create raving fans who will rapidly build your audience for you?

It's cause-and-effect. Psychology works everytime. When you use the psychological principles, your audience feels that you took time to hear their voice and address their needs, and they will give you their deepest respect and trust. You will immediately stand out. You won’t be “that guy” – the one using the transparently fake hard-sell tactics. Instead, your webinar participants will become your legion of Parrot Heads. You can’t buy that kind of following for any amount of money. But you will earn it and deserve it.  

What if you attracted an audience that never left and kept buying from you? 

Aw that was nice: SURVEY Magazine named me their Technology Visionary to honor a career spent merging psychological principles with technology to create never-before-seen solutions.

Isn’t this the place where I’m supposed to reprint my bio? Something like:

“For 28 years, Dr. Champagne has been a scientist, researcher, author, professor and serial entrepreneur who has taught tens of thousands of students and corporate clients from on stage, in the classroom, in the boardroom and online. His unique customer feedback system is found in 600 organizations around the world..."

Yes, all the credentials and awards are nice, but WHY have so many people paid for my advice for so many years? More importantly, why should YOU listen to me? Perhaps for the same reason that other entrepreneurs do - to get real-life advice from someone who has been delivering webinars since 2001 (yes, there were webinars back then!). 

Others have listened intently to my message because they know I’ve taught online since 1996 (yes, there were online courses back then too - only it was called “e-learning”!).  

Many others appreciate that I’ve been an entrepreneur since I took the big leap in 1999 and have gone through more than my share of incredible highs and devastating lows building and selling my businesses. 

All are confident my teaching that is firmly rooted in the 6,000,000 data points I’ve gathered from the 7,000 surveys I've created. And that this research was awarded $4,500,000 by the National Science Foundation, the U.S. Department of Education, the Sloan Foundation, the U.S. Department of Energy, and the Hewlett Foundation.

Whatever the reason, these same scientific, research-tested techniques that I’ve taught to dozens of the world's largest companies (FedEx, Verizon, General Motors) and hundreds of universities and learning organizations are the same techniques I want to teach you.  

Don’t get me wrong. You no doubt have more skills than me in nearly every area of life. I probably can’t teach you anything new on how to be a better parent (even though we have 3 kids, *sigh*). I can’t teach you anything new on how to improve your love life. I can’t teach you how to improve your tennis game or golf swing. In fact the list of things I can’t teach you is nearly endless. However...

... If you are specifically looking for a way to get 40% more of your webinar invites to show up, to keep them engaged until they see your offer, to make far more webinar sales, and to keep your audience forever so you can generate massive revenue over time, well, THAT is what I can teach you. Just as I’ve taught the teams and partners of Bill O’Hanlon, Dr. Gina Hiatt, Brian Tracy and so many many others.

No worries about finding your "avatar". 

No worries about building your list. 

No worries about how much money your next webinar or launch or course will generate. That’s my life. And I want that to be your life too.

When you use the psychological principles I teach, it will prove to your audience that their voice was heard, that what they said made a difference, and that their needs were met. They will respect and trust you for that and no sales occur without trust. Your webinar attendees will become your Parrot Heads that will buy from you again and again.

Yes, of course you CAN go spend more money on Facebook ads and cultivate JV partnerships and spend as much money and time as you have. What I’m saying is you DON’T HAVE TO in order to create wealth. When you use these Principles, you'll have clients who never leave, who buy what you sell next, and who promote your offers to their friends. All you have to do is continue the conversation with them, learning from their feedback, and delivering what they need every time. Just like Jimmy Buffett. Strummin’ his six-string on his front porch swing…

You CAN attract an audience that will never leave. And you can start today. 

SidewaysSurvey ™ is the scientific, time-tested system that you MUST apply to your webinars if you want huge attendance, engagement and sales. And this MasterClass is all about getting it DONE, with the applied techniques delivered first, so you can get immediate results.  

The MasterClass is also comprehensive, explaining WHY it works based on my research and application from the past 21 years. Simply learn the system in 90 minutes and start applying it. Then skip around to those topics that you find most interesting to learn the inner workings. 

Here’s what students learn from SidewaysSurvey the MasterClass:

• Transform “satisfied customers” into enthusiastic lifetime clients 
• Recapture lost time and money by efficiently implementing customer feedback 
• Discover deep insights by asking the right questions in the right way 
• Protect your people against shiny object syndrome to stay engaged & loyal
• Gather accurate results with unprecedented response rates 

Don’t worry – you have LIFETIME ACCESS and LIFETIME UPGRADES to all content, so start learning whenever you have time, whether now or in the months ahead. The MasterClass will always be there for reference AND continually UPDATED as new research is done and new findings are discovered.

Webinar coming up soon? Need answers fast? This Quick Start Session will have your own SidewaysSurvey up and generating fans in a hurry. This session includes:  

• The Database – How to ask the RIGHT questions in the RIGHT way  
• The Sequence – How to ask the right questions at the right TIME 
• The Responses – Exactly what specific feedback to share with your audience 
• The SidewaysSurvey email sequence – Send half as many emails and get 5x the response rate

These lessons are how you become the early prospector - the one who finds the gold first, rather than being the one who only hears stories about the amazing prospecting from years ago. Every month a new lesson is added based on the research and findings from the most recent application of SidewaysSurvey.  

Here’s where you learn the inner psychological secrets from the 9 Principles of Feedback. Is it essential to learn everything before applying SidewaysSurvey? Absolutely not. But I reveal how it all works so you can later modify the templates and item banks to your audience while remaining faithful to the Principles.

To collect feedback from your audience, you need an online survey tool like SurveyMonkey, Google Forms or Typeform. The HUGE problem is that most every tool you choose has built-in traps that will drive down your response rate and give you inaccurate results.  

Huh? Why would they do that? Truth: these free or cheap survey tools are built by companies who have cool technology but they don’t know the psychology behind why people fill out surveys. They don’t understand how psychological measurement works. They simply don’t have the training or expertise to even recognize they have these problems (I know. My team built one of the first online survey tools in 1998 and I know most of the players.) 

Everyone who uses ANY online survey tool NEEDS to learn from this Bonus course BEFORE you send out your survey:

• Identify and avoid the "traps" found in most web-based survey tools 
• Learn why you should NEVER use their “recommended” templates that kill your response rates
• Understand how these tools are built to lose data and yield meaningless results 
• How to super boost your response rate by navigating the traps  

You'll find this course online for $197 or an older version of it on Udemy for $50. But it’s FREE for you.

This bonus has never been given away and probably never will be again. It's just far too valuable to be revealed anywhere else but in my MasterClass. 

For 20 years I've refined this checklist to accurately predict how many people would fill out a survey and to determine whether or not the results are meaningful. And to pinpoint the failures in order quickly fix. My clients called it "magic" but I'd say, "no, it's Psychology!"

Ever wonder why only 5% or 10% of people fill out your survey? That means you are acting on results that aren't even valid! You are no doubt missing key ingredients that you will never see on your own without this checklist. 

Once you have access to this checklist you can immediately compare it to any survey, evaluation, poll or quiz that you will use to learn from your audience. 

The 25-item checklist has only been used by my paid clients - approximately 400 colleges & universities, 200 corporations and learning organizations and select inner-circle colleagues. It is now available to you, but only as a student in the MasterClass.

Leslie Barron Webinar Producer for Jack Canfield, Brian Tracy, Eben Pagan, Mike Filsaime and everyone else you know! 

"There’s no question that webinars are one of the best ways to grow your business and almost everyone in the industry uses them. I’ve managed hundreds of successful webinars, yet even successful webinars have pain points and ways to improve webinars, which is exactly how SidewaysSurvey can help! 

SidewaysSurvey uses scientific psychology to create a conversation with your customers, build that relationship and deliver the value they deserve, resulting in honest ROI and happy customers! 

I am implementing SidewaysSurvey into all future webinars and recommend it to anyone using webinars to grow their business!"

Ray Edwards Master Copywriter Prosperity Coach & Author

 “SidewaysSurvey is a completely new approach that flat out works. It is the ONLY survey mechanism of its kind (and I’ve seen a lot!) that gives immediate and useful feedback. 

I deployed SidewaysSurvey at my live event and invited Dr. Champagne to speak at my Regency Mastermind to share his ideas. I’m a big fan of his approach and highly recommend entrepreneurs to integrate SidewaysSurvey into how they communicate with their students, members and customers.”

WARNING: This is not a "tactic" to "nudge" your results.

 This is the Principles of Psychology - applied to what you are already doing - to draw an audience and create lifelong fans. 

• Me neither. And you don’t have to. SidewaysSurvey is a sequence of instructions that you apply to the technology you already use. You don’t need to buy more tools or fork over more money every month. Use SidewaysSurvey seamlessly with your preferred survey tool and Webinar host.
• Don’t have a survey tool? No worries – I’ve reviewed and critiqued 30 of the most popular tools and platforms and can show you the best solution. CLICK HERE to get the solution without the monthly fees. 

• Me too. I did my first webinar in 2001 and delivered dozens of informational webinars over the years. The Principles behind SidewaysSurvey were originally developed to attract and retain an audience so that experts like you can deliver your important training to engaged listeners. These same Principles help influence and persuade your audience, whether that’s to inform or sell.

• There are many great courses on webinars, but the basic content taught is already known by everyone, which gives you no competitive advantage over anyone. Plus, all those courses teach you the SAME tactics that are now far less effective. People are way more savvy, have shorter attention spans, and can spot these old tactics a mile away. You need to stand out by using what the world's experts use today: SidewaysSurvey! 

• Few people on earth have produced as many webinars as Leslie Barron – for audiences of Brian Tracy, Jack Canfield, Eben Pagan, Mike Filsaime and many many others. Listen to what Leslie says: “Even successful webinars have areas to improve, which is exactly what SidewaysSurvey fixes. I'm using SidewaysSurvey or all future webinars!” Even seasoned veterans of webinars have boosted their attendance by 40%.  

• Sorry to pour a cold bucket of truth on you, but if at least 60% of your people aren't responding to every question you ask, then your surveys and quizzes aren’t that good. In fact, it’s downright dangerous to act on the responses of 10% or 15% of your audience since that doesn't REPRESENT your audience's opinions! 
• When you ask the RIGHT questions in the RIGHT way at the RIGHT time, you’ll get massive response rates that assure accurate and meaningful results. Plus you create the “survey conversation” that will keep people in your orbit forever.

• Hmm… why not compare your surveys against my 25-point checklist and find out if you are getting accurate, meaningful results? Here comes the cold bucket of truth again: you aren’t.
• I’ve reviewed and critiqued more than 7,000 surveys since 1991 and MOST surveys I review get a failing grade. It’s like getting your car serviced. Only more important because you are flushing your time and money down the toilet by asking the wrong questions in the wrong way and then acting on this (mis)information. What could be worse than that? See the BONUS to learn more!

• Congratulations - you will unlock huge hidden benefits! You already know the challenges of Evergreen webinars. SidewaysSurvey removes the many obstacles to strong consistent sales by creating an engaging webinar environment and providing a sequence of follow up emails that keep your attendees (and non-attendees) focused on you long after the webinar has ended. Why annoy your non-buyers by continually pushing them to buy other stuff? Instead, nurture them slowly using SidewaysSurvey. 

• YES! That’s where SidewaysSurvey was first created, engaging attendees and delivering a phenomenal experience at Conferences, Tradeshows, and Workshops. If you manage live events, conduct training seminars and workshops, or deliver your message from the stage or podium - SidewaysSurvey was built for you! Just ask experts like Ray Edwards, Kathy Swartz, Charles Byrd, Jeff Brown and the many others who have had their live events transformed by SidewaysSurvey.

• SidewaysSurvey is Psychology done right. And good psychology is what attracts, engages and retains your members. So if you want to lower your attrition rates and increase recurring revenue, you need to apply the Principles of SidewaysSurvey. There are lessons in the MasterClass that specifically address membership sites, launches, online summits, and Facebook groups. Just ask experts like Gabe Hoffman, Sean Platt, Dr. Jennifer Brenton and the many others who have delighted and energized their memberships using SidewaysSurvey.

• Sure! Simply enroll in my MasterClass and you'll have the option to upgrade to the Done-For-You program. Many business leaders have enrolled members of their team to take the MasterClass to learn and apply all the critical insights they need to boost their bottom lines. No time to take the training? Have one of your skilled team members enroll and learn.

The fastest way to earn money is to sell to the customers YOU ALREADY HAVE. The ones who are already on your list. They’ve already bought something from you and they are waiting for you to come up with your next idea, next product, next service to sell them. You don’t need to waste time learning yet another new marketing strategy that will bring in NEW customers. The money is in the pockets of your CURRENT customers.  

In the “old days” (before online marketing), I ran a start-up company that generated $300,000 annual profit. Not income. Profit. Our “list” was 40 people. Not 4,000. Not 40,000. Just 40 people.  

But those 40 people repeatedly bought everything we created. To the tune of $1.2 million annually. These were our 40 Parrot Heads. We weren’t tempted to buy Facebook Ads (since they weren’t invented yet!) to get new customers because our Parrot Heads spread the word for us for free.  

What I’m saying is that if you apply the right psychological principles to what you are already doing (your webinar) you can create lifetime clients. Sure, 40 clients sounds like small potatoes, but does $1.2 million sound small? I’m sure you could do better and get 80 or 200 or 1000 devoted fans, each buying everything you can create. How does that sound?  

Using these Principles means not worrying about where your next client will come from. It means stress-free days and sleeping well. It means having time for the important things in life. And everyone wins because you’re giving your customers, students and clients exactly what they want.  

Are you ready for your Parrot Heads and more freedom by applying this system?  

Lifetime Access to SidewaysSurvey the MasterClass: Unlimited 24x7 access to all modules, videos, audios, templates, checklists and documents I’ll need to create raving fans. 

FREE BONUS #1: The Hidden Traps. I'll avoid disasters by recognizing and navigating the flaws and problems built into online survey tools.  

FREE BONUS #2: The "Magic" 25-item Checklist. I'll save HOURS of time and act only on ACCURATE results by creating surveys that deliver huge response rates.

Upgrades: From now until forever, any new results, outcomes and data will be added to the MasterClass, immediately available to me as a member. I won't miss anything because Doc will write me with every release!

Yes. If you can relate to any of these statements:

• I already produce or host webinars for me or my team 
• I already have delivered an informational or sales webinars 
• I've already spent time and money trying to influence or sell to people
• I'm willing to invest in something that will take my business to the next level
• I genuinely care about my message and I want to serve more people
• I'm willing to take 90 minutes to learn 

Welcome aboard! I’m delighted that you’ll start growing your audience and keep your best customers forever by learning everything I have to share about SidewaysSurvey.

The gurus of tomorrow won’t use the in-your-face ineffective tactics still lingering today. In fact, they are already considering better tactics drawn from the same “good psychology” I teach in the MasterClass. So... you can either wait 3 years and THEN pay the gurus to finally share how they built a huge audience and huge sales from SidewaysSurvey. Or you can get these incredible results for yourself. TODAY.

The world is waiting for the solutions you have created. Get our attention so we can learn from you. Use the psychology that works and will always work. Can't wait to share your amazing story in my MasterClass. 

To Your Success!

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